$98 for 90 Day Access
A companion program to the Strategic Approaches to UX Research Intensive.
$98 for this Video Series
Watch this series after you've enjoyed the Strategic UX Research Video Series or Intensive. Jared explores how to lead your organization to be the foremost expert of your users and customers.
Raise your influence at the executive-team level.
Every decision your executives make affects the experiences your organization delivers to your customers and users. When they make those decisions without research, they’re taking huge risks. Risks that often don’t pan out the way they’d like.
Your Strategic UX Research can reduce those risks. As you build expertise about users and their needs throughout the organization, you’re making it easier to make informed decisions. Those decisions will prioritize improving your users' and customers' lives.
Build executive-level expertise in who your users are and what they need from your products and services.
Become the leader your executives need you to be so they can rely on your insights to drive the organization in the right direction.
Surface the current experiences of your users and customers so your senior stakeholders prioritize the valuable product innovations.
Integrate Strategic UX Research results into your UX measurement strategy.
For your executives to see your UX team, you must provide your executive team with UX metrics and goals. These UX metrics must show the team’s value and your contribution.
The last thing you want is for your UX team to be invisible to your executives. Fortunately, Strategic UX Research makes it easy to identify the metrics and goals your executives need.
Connect the dots between great UX and business success when you develop metrics based on critical UX outcomes.
Establish how great user experiences are for your organization’s success with clear and understandable UX metrics.
Uncover how residual expenses accumulate from constantly delivering poorly designed products and services.
Use Strategic UX Research to make your organization an innovative market leader.
An experience vision is one of the most powerful tools in your UX leaders’ toolbox. A well-crafted experience vision describes your organization's strategic long-term direction.
The vision shows everyone a crystal-clear picture of how awesome your products and services will become. You’ll demonstrate clear improvements in users' and customers' experiences.
Use your Strategic UX Research to go beyond what competitors offer and strengthen your organization’s strategic advantage.
Guide every product release by prioritizing a human-first approach as you move closer to achieving your vision.
Connect your vision to the organization’s top priorities, and persuade executives to become your champion.
This Essentials Video Series is for people who have completed the updated Strategic UX Research materials or attended the Strategic Approaches to UX Research Intensive from June 2024.
This series builds upon the Fundamental concepts from the Strategic UX Research material and should be watched after that series, or you won't get the most out of it.
All 3 Recorded Video Series Parts of Jared Spool's Prepare to Lead Sessions of the Strategic Approaches to UX Research Intensive from June 2024.
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